WindPath Fractional Sailing
Name, logo and tagline change.

Challenge
WindPath, a start-up company, turned to Jibe in 2006 to help launch their business. WindPath’s innovative “fractional ownership” business model, a new concept in the sailing community, needed to be explained in an appealing, consumer-friendly manner. In 2008, WindPath added fractional power boats to their business model which required a name, logo and tagline change.

Strategy
Jibe developed a clear, concise and innovative campaign which included consumer print ads with National media purchasing, sales collateral, trade show signage, and a content management Web site.

Results
Aggressive media negotiating netted up to 70% in savings across National print media, and our ad campaigns broke through the clutter, and helped position WindPath as a leader in a new era of yacht ownership.

“Jibe has done a fantastic job for us over the last 2 years. Fast turnaround, original ideas, flexible relationship. Big company quality at a great price.”

Ian Treibick, President, WindPath

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